Frontenacs staff recognized as ‘Content Team of the Year’ at 2026 OHL Business Awards
Kingston, ON – Before the 2026 OHL Priority Selection kicked off at Slush Puppie Place on June 12th, the OHL held league meetings with OHL business operations staff and recognized its 2025-26 Business Award winners celebrating outstanding achievement and innovation across a variety of business, community, retail, broadcast and fan engagement initiatives throughout the 2025-26 season.
The awards recognize excellence both on the club level and across the league, highlighting organizations that have contributed to the continued growth and success of the OHL on and off the ice. One of the first awards of the night recognized the Content Team of the Year, which was won by the Kingston Frontenacs.
From the OHL press release: “Throughout the season, the Frontenacs consistently delivered creative, detailed and authentic storytelling that helped fans connect with the players, coaches and personalities behind the team. From player features and alumni coverage to day-to-day team content, Kingston set a high standard for engagement, growth and consistency, helping strengthen the connection between the organization and its fanbase while establishing itself as one of the league’s premier content operations.”
Spearheaded by Manager of Digital Marketing & Brand Development, Spencer Loeb along with Coodinator of Communications & Videography, Jack Clark; the Frontenacs experienced significant growth across social media platforms and continued to push the boundaries on content this past season. By bringing the business operations and hockey operations teams closer together and earning the trust of one another there was plenty of doors open that were previously closed, allowing player driven content to shine through.
“Getting hockey operations on board was huge for us. They realized that the ability to take the helmet off of our players is what builds that connection with our fans and builds the foundation,” said Spencer Loeb. “You see it at every home game, every team event, every autograph signing. I always hear fans bringing up something they saw on our Instagram or X account and they want to talk about it with our players. Building that connection is something that is crucial to the success of any franchise.”
The openess and honestly of Head Coach Troy Mann also attributes to the award, as you don’t see too many coaches around the junior ranks be as open as Mann, with his previous experience at the pro level having a lot to do with it.
“Troy being as transparent as he is in his pre and post-game interviews is massive for us,” said Jack Clark. “When we film with Troy he always tells us to ask whatever we want, and he’s always comfortable answering whatever is in front of him. He realizes that honesty with the fan base goes a long way. If we have a tough loss where the effort maybe wasn’t there, he doesn’t hold back and he doesn’t hide from the cameras. He knows the fans deserve better and the coaching staff is always willing to help us out in any way possible. It goes a long way.”
The award serves as a testament to the collaborative culture that has been built throughout the organization, with every department playing a role in helping tell the stories that make the Kingston Frontenacs more than just a hockey team.
“It’s an honour to be recognized by the league, especially considering the incredible work being done by other teams across the OHL,” said Loeb. “This award belongs to everyone in our organization; from our players and coaches for trusting us and letting their personalities shine, to our business staff for always supporting new ideas, and our amazing content team that are a part of our game day staff and capture all of the magic of a home game in Kingston. We’re incredibly proud of what we’ve built, but we’re even more excited about where we can take it next.”
As the Frontenacs continue to grow both on and off the ice, the Content Team of the Year award stands as another milestone in the organization’s commitment to connecting with its fans and delivering a first-class experience to the Frontenacs Family.
