Niagara IceDogs Start “Just Stop It” Social Media Campaign
The Niagara IceDogs unofficially kicked off the “Just Stop It” campaign today as players and staff joined at centre ice to collectively stand up to bullying and say Just Stop It!
The photo starts is the beginning of a campaign that will officially kick off at the IceDogs home game on November 14th and are looking to have the game be the start of a viral effort to put an end to bullying.
At the November 14th game, the IceDogs will be initiating a challenge to fans, asking them to help us Just Stop It. There will be Just Stop It signs on every seat that night and we encourage everyone in attendance to join us in taking a stand against bullying during the mid-period break in the first period by silently standing and holding up their sign.
During and after the game we will also ask everyone to take a photo with their Just Stop It sign, share it across their social media and then pass along the sign to a friend and ask them to do the same. Our hope is that with this effort we can take a social epidemic that has been fueled by social media and flip the script by using social media to help put an end to it.
Starting with the team photo today and leading up to the game on November 14th, the IceDogs are helping to spread the word about the campaign by kick starting the social media campaign with a variety of photos of players and staff taking photos with their Just Stop It signs, so be sure to visit niagaraicedogs.net, @OHLIceDogs on twitter and facebook.com/NiagaraIceDogs for more information as November 14th approaches.
In addition to the game, the Just Stop It signs will also be distributed throughout the Niagara region as a part of the Niagara IceDogs school programs, where IceDogs players and staff are helping to spread the anti-bullying message in their presentations.
The Just Stop It campaign has started both facebook and twitter pages where fans will be able to track the movement and learn more about how they can help take a stand against bullying. Fans can visit facebook.com/juststopit2015 and follow @JustStopIt2015 on twitter to follow the campaign and learn what they can do to help.
Join us in helping to continue to take a stand against bullying. Come out to the IceDogs game on November 14th and help us say Just Stop It!
