Niagara IceDogs and MBC Renew Partnership for a Fifth Season
NIAGARA, ONT – The Niagara IceDogs Hockey Club are extremely excited to announce the renewal of their partnership with My Broadcasting Corporation (MBC), the parent company of Niagara’s New Country 89.1 and Classic Rock 91.7 GIANT FM, marking the fifth consecutive season the organizations have partnered together.
As part of the renewed partnership, all Niagara IceDogs home and away games will be broadcast live on Niagara’s New Country 89.1, continuing to bring IceDogs hockey to fans across the Niagara region and beyond throughout the 2026-2027 season.
Fans can also look forward to hearing a new voice broadcasting from 89.1 – Reece Doumani, the new voice of the IceDogs. Long-time fans may recognize Reece from his days serving as the host of DOGS TV from 2016-2019 or from his time filling in to call play-by-play for the IceDogs on the radio over the past several seasons.
In addition to the IceDogs, Doumani has also proven himself through extensive work with the Brantford Titans of the GOHL, the CBL’s Welland Jackfish and the OHL’s Brantford Bulldogs.
Over the past four seasons, MBC has been a foundational broadcast partner of the IceDogs. The partnership has featured live play-by-play of IceDogs games on 89.1, along with IceDogs ticket and merchandise giveaways across both radio stations. The fifth season will build on that relationship with several new and exciting ways for fans to connect with the team.
Fans can look forward to a weekly Coaches Corner, on-air giveaways, a Classic Rock-themed IceDogs game, and expanded social media programming designed to bring fans closer to the action all season long.
Hilary Montbourquette, the General Manager at MBC, expressed the organization’s excitement about continuing their partnership with the IceDogs.
“At Niagara’s New Country 89.1 and Classic Rock 91.7 GIANT FM, we’re proud to be dropping the puck on our fifth season as a foundational broadcast partner of the Niagara IceDogs. Our partnership with the entire Niagara IceDogs organization continues to grow through trust, teamwork, a shared commitment to our community and to IceDogs fans everywhere. We are all in it, every shift, every game and proud to be a part of the IceDogs lineup for the 2026-2027 season.”
Jason Diplock, OHL Senior Director of League Development, mirrors the IceDogs’ enthusiasm for the partnership renewal.
“The Niagara IceDogs are thrilled to once again have MBC as a foundational broadcast partner. Throughout our partnership, MBC has provided the Niagara region and beyond with captivating play-by-play, and has provided a voice to all the IceDogs’ best on-ice moments. The IceDogs look forward to another season of working in conjunction with MBC to support our community, engage with IceDogs fans and bring all the amazing moments of the season to the ears of the Niagara region and beyond.”
With every home and away game available on Niagara’s New Country 89.1, along with new on-air and social initiatives, the renewed partnership will give IceDogs fans more opportunities than ever to follow the team, win prizes and stay connected throughout the 2026-2027 season.
