General Manager & Head Coach
Dan Price enters his sixth season with the Victoria Royals, his second as General Manager and fifth as the Head Coach. He will also be the Alternate Governor of the Club.
The native of St. Albert, AB originally joined the Royals during the 2016-17 season as the team’s Assistant Coach and was promoted to Head Coach prior to the 2017-18 campaign. In the spring of 2020, Price added the role of General Manager.
In his first season with the club, Price led the team to a second place finish in the BC Division with 84 points and a mark of 39-27-4-2. Under Price, the club set franchise records in most goals scored in a season (287), most powerplay markers recorded in a single campaign (86) and most goals registered in a game (10). He also guided the team to the second round of the WHL Playoffs.
Prior to his time with the Royals, Price spent two seasons with the University of Toronto Varsity Blues’ Men’s Hockey Team of Canadian Interuniversity Sport (CIS). While there, he served as the club’s Assistant Coach in 2014 before he was promoted to Assistant Coach & Manager of Athletic Recruitment for the 2015-16 season. He helped guide the Blues, for the first time since 2006-07, to the Ontario University Athletics (OUA) West Semi-Final in 2014-15, and again in 2015-16.
Price, who has over a decade of experience working in the WHL, served as an Assistant Coach with the Tri-City Americans during the 2012-13 and 2013-14 campaigns and was the Assistant Coach for the Chilliwack Bruins for two seasons (2006-08) before becoming the Associate Coach for the 2008-09 season. Price also worked as a scout for the Regina Pats from 2003-06.
As an Assistant Coach for Team Pacific at the 2009 World Under-17 Hockey Challenge, Price helped his team earn a silver medal.
From 2009-12, Price was a member of the Alberta Junior Hockey League’s (AJHL) Drumheller Dragons as the club’s General Manager and Head Coach.
Before turning to coaching, Price spent three seasons (1992-95) as a goaltender for the Trail Smoke Eaters and Fort St. John Huskies of the Rocky Mountain Junior Hockey League. He concluded his playing career in the CIS at the University of Regina (1995-98).
In 2001, Price graduated from the University of Saskatchewan’s College of Law.