Two Major CHL Announcements Made in Brandon
Canadian Hockey League and EA Announce New Partnership
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EA SPORTS NHL 11 to Include All Teams and Players from the WHL, OHL and QMJHL
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Brandon, MB. – May 21, 2010 – The Canadian Hockey League (CHL) in association with Electronic Arts Inc. (NASDAQ: ERTS) today announced a four year agreement that will see the league included in EA SPORTS™ NHL® products. The three regional leagues that make up the CHL, including the Western Hockey League (WHL), the Ontario Hockey League (OHL) and the Quebec Major Junior Hockey League (QMJHL), will all have their teams and players represented in EA SPORTS NHL 11 when it becomes available in retail stores this September.
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Representing 51 Canadian and nine American teams with players aged 16-20 the CHL is the top development league in the world and the number one provider of talent to the NHL. 47% of all players selected in the 2009 NHL Entry Draft came from CHL teams. The 2010 NHL Entry Draft could mark the fourth straight year where a CHL player is selected first overall, with Tyler Seguin of the Plymouth Whalers and Taylor Hall of the Windsor Spitfires representing the top two ranked players by NHL Central Scouting.
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“The CHL is very excited to partner with an industry leader like EA SPORTS to create a brand new way for CHL fans to associate with their favorite CHL teams and players,” said David Branch, President, CHL. “This opportunity also provides EA SPORTS fans around the world the ability to learn more about the next wave of NHL stars as they compete in the best development league in the world.”
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“It’s exciting to have the CHL integrated into our game for the first time,” said Jordan Edelstein, VP of Marketing, EA SPORTS. “Their inclusion will make NHL 11 the most definitive and complete hockey experience available.”
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Four of the last five players to be featured on the cover of EA SPORTS NHL Series games are CHL graduates including Patrick Kane, Dion Phaneuf, Eric Staal and Vincent Lecavalier.
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The licensing agreement between EA SPORTS and the CHL allows the following to be included in NHL 11:
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• Ability to play with all 60 teams that make up the CHL
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• Names and Likenesses of players that are on the rosters of a CHL team
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• Mastercard Memorial Cup
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• CHL new RBK Edge Jersey design in NHL 11
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• WHL, OHL and QMJHL logos and league structures
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The CHL integration in NHL 11 will tie to several modes in the game, including Be A Pro, Be A GM, Tournament Mode, Season Mode and Playoff Mode.
The EA SPORTS NHL franchise has won 22 Sports Game of the Year awards over the past three years. This year the NHL 11 franchise begins a new era with gameplay innovations that are set to deliver the most realistic, accurate and exciting representation of NHL hockey to date.
NHL 11 will be available for the PlayStation®3 computer entertainment system and Xbox 360® video game and entertainment system with an MSRP of $59.99. It is developed by EA Canada in Burnaby, B.C. The game has not yet been rated by the ESRB or PEGI.
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EA SPORTS is one of the leading sports entertainment brands in the world, with top-selling videogame franchises, award-winning interactive technology, global videogame competitions and breakthrough digital experiences. EA SPORTS delivers personal access to the emotion of sports through industry-leading sports simulation videogames, including Madden NFL football, FIFA Soccer, NHL® hockey, NBA LIVE basketball, NCAA® Football and NCAA Basketball, Fight Night boxing and Tiger Woods PGA TOUR® golf, while EA SPORTS Active™ Personal Trainer for the Wii is the most critically acclaimed product available for interactive fitness.
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For more information about EA SPORTS, including news, video, blogs, forums, fantasy leagues and game communities, please visit www.easports.com to connect, share and compete.
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Fans will have the opportunity to watch Taylor Hall and the Windsor Spitfires compete in the championship final of the 2010 MasterCard Memorial Cup on Sunday May 23, 2010, live at 7:00 pm Eastern on Rogers Sportsnet, RDS, the NHL Network U.S, and on livestream at www.sportsnet.ca. The Spitfires will face the winner between the WHL Champion Calgary Hitmen and the host Brandon Wheat Kings. The QMJHL Champion Moncton Wildcats also competed in the 92nd edition of the prestigious national championship event.
CHL to Launch New Online Network
Brandon, MB – The Canadian Hockey League today announced that a new online network of league and team websites will be launched in September.
All 60 CHL team websites in addition to league sites including chl.ca, whl.ca, ontariohockeyleague.com, and lhjmq.qc.ca will be revamped prior to the 2010-11 regular season puck drop. The redesign and integration of 64 new websites will mark the largest ever Canadian sports online network launch.
The redesign will provide a more streamlined set of websites with improved navigation, consistent advertising opportunities with national and league sponsor recognition, standard schedule and ticket locations on every site, along with the ability for leagues and teams to easily share news and video features for fans across the entire CHL to enjoy.
“On behalf of the Canadian Hockey League we are very excited to launch the CHL’s new online network next season,” said CHL President David Branch. “This initiative will enable us to expand our network using the latest technology and features to reach new fans, while creating new and exciting content across the entire CHL.”
The CHL network will join professional sports leagues such as the NHL, Major League Baseball, and the CFL that have already created similar networks with their clubs.
“We are thrilled to be working with the CHL to build the largest online sports network in Canada,” said David Watkins, MRX’s Vice President of Digital Business. “We have already started working with the leagues and teams to ensure that the website features they want are provided, with the mutual goal of generating traffic while encouraging fans to explore the entire network on a regular basis.”
Photo by Aaron Bell/CHL Images