CHL and PERT Plus Announce National Partnership
Toronto, ON – The Canadian Hockey League (CHL) in association with Idelle Labs Ltd., are proud to announce a strategic National Partnership that will showcase the re-launch of the PERT Plus brand in Canada utilizing the 2011 MasterCard Memorial Cup, 2011 SUBWAY Super Series, 2012 Home Hardware CHL/NHL Top Prospects Game, as well as numerous other CHL properties. This partnership will see PERT Plus become the Official Shampoo of the CHL.
As a way of activating their CHL sponsorship, PERT Plus is embarking on an innovative 10-week campaign over the balance of the season that will be showcased across the CHL Online Network – The CHL PERT Plus Performers – which will give fans access to a series of videos featuring exclusive interviews and content with some of the top performers in the CHL. In conjunction with the PERT Plus Performers initiative, PERT Plus will also be giving fans the chance to win a VIP Trip for 2 to the 2011 MasterCard Memorial Cup in Mississauga, ON.
Fans are encouraged to visit www.chl.ca/pertplusperformers weekly for a chance to win a trip to the 2011 MasterCard Memorial Cup and to see the latest video of their favourite CHL PERT Plus Performer!
“On behalf of the Canadian Hockey League we are very excited to welcome PERT Plus as a new Partner,” said CHL President David Branch. “Our shared brand characteristics of family values and quality make this relationship a great fit for the CHL. We look forward to collaborating with PERT Plus to leverage this sponsorship via the CHL PERT Plus Performers initiative and other exciting program extensions across our National Events.”
“We are very excited to be aligning our PERT Plus brand with Major Junior Hockey across Canada! The CHL players; families and fans offer the perfect synergy for PERT Plus”, said Rick Cutler, PERT Plus Director of Marketing.
Rick went on to state; “The grassroots nature of the CHL provides PERT Plus with an outstanding platform for enhancing meaningful interaction with consumers, while also showcasing our brand at the national level in Canada. The CHL’s strong core values are completely in-line with our family-friendly brand image. We look forward to forging a strong and productive partnership with the passionate CHL fans through the PERT Plus – CHL Performers campaign.”
About Idelle Management Company
“Pert Plus is distributed by Idelle Labs Ltd., a division of Helen of Troy Ltd., based in El Paso, TX. Idelle Labs manufactures and distributes personal care products including PERT Plus, Infusium, Brut, and Sure in the United States and Canada. For more information on PERT Plus products and retailer locations, please visit www.PertPlus.com.”
About the Canadian Hockey League:
The Canadian Hockey League is the world’s largest development hockey league with 51 Canadian and nine American teams participating in the Ontario Hockey League, Quebec Major Junior Hockey League and Western Hockey League. CHL players graduate from high school at a rate higher than the Canadian national average. Last season, more than nine million fans attended CHL games in the regular season, playoffs and at the MasterCard Memorial Cup. The CHL supplies more players to the National Hockey League than any other league. Last season 692 graduates attended North American post-secondary institution on scholarships from CHL teams.
About CCMC
CCMC is one of North America’s leading sports and entertainment multi-media marketers, with extensive business ventures in publishing, radio, television broadcast sales and production, event production, management and sponsorship sales, website design and maintenance. CCMC’s properties include the Canadian Hockey League & SCOREGolf, along with being the official publisher for both the National Hockey League and the Canadian Football League.