WHL Manager, Video & Creative Services
Location: WHL Office – Calgary, Alta.
Reports: WHL Director, Public Relations & Brand Communications
Applications: Via TeamWork Online
The WHL is looking for a dynamic, energetic and passionate Manager, Video & Creative Services to join the WHL Communications department to deliver engaging and exciting video content and creative materials.
The world of Content Production, Video Services, and Creative in the WHL continues to evolve at an ever-increasing rate, allowing opportunity for a creative individual to step in, pitch fresh ideas, and be part of a motivated Digital Media team that is committed to telling the many stories of the WHL and its 23 member Clubs.
Established in 1966, the WHL is regarded as the world’s finest development league for junior hockey players. The WHL has produced some of hockey’s all-time greats, including Joe Sakic (Swift Current Broncos), Jarome Iginla (Kamloops Blazers), Carey Price (Tri-City Americans) and Ryan Getzlaf (Calgary Hitmen), among many others. Working in the WHL Communications department provides individuals with the opportunity to create dynamic content promoting the future stars of the NHL and Canada’s National Junior Teams.
Do you enjoy a challenge and working in a fast-paced work environment? Is working in hockey and playing a key role in the delivery of the game to a growing audience intriguing to you? Look no further.
- Work alongside WHL Director, Public Relations & Brand Communications to develop and guide video content strategy
- Contribute to long-term video content planning, ensuring alignment with league-wide objectives, fan engagement goals, and revenue generation opportunities.
- Develop creative assets and graphic design for WHL livestreaming events, event logos, merchandise, sales decks, etc.
- Live event production (ie. WHL Draft Show)
- Capture live game content on-location
- Capture player and staff interviews in controlled environments
- Produce various video content – long-form features, short-form social content, etc.
- Proactively identify areas of improvement or innovation for WHL video content
- Collaborate with WHL Manager, Community Engagement & Content, and WHL Coordinator, Social Media & Communications on content execution
- Responsible for maintaining WHL Highlight Pack standards with WHL Clubs
- Support WHL Clubs in meeting WHL Highlight Pack standards
- Support WHL Clubs on enhancing video content
- Collaborate with WHL Commercial Team to identify and integrate sponsorship and revenue opportunities within WHL Digital / Video Content.
- Stay current with emerging video technologies and best practices, and recommend innovations that enhance the WHL’s delivery of video
- Work collaboratively with WHL Marketing, Commercial, and Hockey Operations departments to ensure consistent integration of video initiatives.
- Support WHL Vice President, Commercial Strategy & Brand, and WHL Director, Public Relations & Brand Communications, as required
- Understanding of Adobe Premiere, Adobe Photoshop, Adobe Illustrator, Adobe Creative Suite, or other comparable video editing and creative programs
- Experience and understanding of digital video camera operation, lighting, and audio best practices is required
- Outgoing personality and enthusiastic attitude
- Strong communication and interpersonal skills
- Ability to thrive and adapt within a fast-paced, solution-driven environment
- Detail oriented and organized
- Ability to take direction, work independently, and work in a collaborative team environment
- Comfortable working on multiple projects with tight deadlines in a fast-paced, dynamic sports environment
- Willingness to work hockey hours, including evenings and weekends, as required
- Ability to maintain confidential information
- Degree or Diploma in Video Production / New Media
- Demonstrable experience in hockey video production or other related field
- Demonstrable experience in graphic design and creative
WHL Manager, Strategic Projects
The Manager, Strategic Projects supports the Office of the Commissioner by leading and coordinating strategic initiatives that advance the priorities of the Western Hockey League. Working across League departments, member Clubs, and external stakeholders, this role is responsible for planning, coordinating, and executing strategic projects that support the League’s business and hockey operations.
The Manager serves as a key project leader and relationship manager, helping ensure strategic initiatives are effectively organized, communicated, and delivered. This position works closely with internal departments, WHL Clubs, the Canadian Hockey League (CHL), the National Hockey League (NHL), and key business partners to facilitate collaboration, track progress, and support successful outcomes.
This role requires exceptional organizational skills, strong communication abilities, sound judgment, and the ability to manage multiple priorities in a dynamic, collaborative environment.
- Oversee the WHL’s annual and long-term business planning processes, tracking its performance and adapting/evolving strategies
- Lead and coordinate strategic projects on behalf of the Commissioner’s Office from planning through implementation including contract review and contract management.
- Develop project plans, timelines, and deliverables while monitoring progress and identifying risks or issues.
- Coordinate cross-functional project teams and committees and ensuring accountability for project milestones.
- Prepare project updates, briefing materials, presentations, and recommendations for senior leadership.
- Conduct research and analysis to support organizational initiatives and decision-making.
- Collaborate with departments across the League, including Hockey Operations, Business Operations, Communications, Marketing, Finance, Legal, Officiating, Player Services, and Technology.
- Facilitate communication and coordination among departments to support league-wide initiatives.
- Assist in identifying opportunities to improve collaboration and project execution across the organization.
- Build effective working relationships with WHL Clubs and support collaboration on league initiatives.
- Coordinate projects involving Club executives and league staff.
- Work with counterparts within the CHL on initiatives involving member leagues.
- Support collaborative projects with the NHL and other hockey stakeholders as assigned.
- Coordinate planning and logistics for Standing Committee meetings and Board of Governors projects.
- Prepare agendas, presentations, briefing materials, meeting summaries, and action item tracking.
- Monitor progress on committee and Board initiatives and follow up with stakeholders to ensure timely completion of assigned actions.
- Lead end-to-end planning and execution for Board of Governors meetings, including venue, accommodations, meeting rooms, audio-visual requirements, food and beverage, and related functions.
- Coordinate Board of Governors communications and meeting materials, including the collection, organization, and distribution of agendas, pre-read materials, and presentations.
- Serve as the primary point of contact for Governors in relation to Board meetings, including scheduling, logistics, meeting information, and follow-up.
- Support projects involving key external partners, including broadcast, licensing, sponsorship, and hockey operations partners.
- Assist in coordinating meetings, preparing materials, and tracking deliverables for partnership initiatives.
- Help ensure partner commitments and league objectives are effectively supported through project coordination.
- Prepare reports, presentations, correspondence, and briefing materials for the Commissioner and senior leadership.
- Coordinate meetings involving internal and external stakeholders.
- Maintain project documentation, status reports, and executive summaries.
- Perform other strategic project and operational support responsibilities as assigned.
- Bachelor’s degree in Business Administration, Sport Management, Project Management, or a related field.
- Three to five years of progressively responsible experience in project management, business operations, sports administration, consulting, or a related field.
- Experience coordinating cross-functional initiatives involving multiple stakeholders.
- Experience working in professional sports or a membership-based organization is considered an asset.
- Knowledge of the hockey landscape, including the WHL, CHL, and NHL, is preferred.
- Project management and organization
- Relationship building and collaboration
- Strong written and verbal communication
- Experience utilizing AI to create efficiency and speed
- Critical thinking and problem solving
- Attention to detail
- Professionalism and discretion
- Time management and prioritization
- Proficiency with Microsoft Office and project management tools
- Effective delivery of strategic projects on time and within scope.
- Strong coordination across League departments and external stakeholders.
- Increasing the WHL Office’s capacity in the volume and sophistication of concurrent projects
- Seamless execution of Board of Governors and Standing Committee meetings, communications, materials, logistics, and follow-up.
- Caliber of executive briefings, presentations, and project documentation.
- Positive and trusted working relationships with Clubs, CHL partners, NHL contacts, and external partners.
- Reliable execution of projects that support the Commissioner’s priorities and the League’s strategic objectives.
- Commissioner
- WHL Senior Leadership Team
- WHL Club Presidents, Governors, General Managers, and Club staff
- CHL and Member League offices
- NHL representatives
- WHL Standing Committees
- WHL Board of Governors (through committee and project support)
- Broadcast, licensing, and commercial partners
- Hockey operations stakeholders
- External consultants and vendors
The successful candidate must be legally eligible to work in Canada