Survey says….
BRAMPTON, Ont. – The Battalion released the results of its 2001-02 season ticket survey on Wednesday. The survey represented 26 percent of the team’s season ticket base.
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There are some interesting results, particularly that nearly 70 percent of our season ticketholders attend at least 25 regular-season home games, said Mike Griffin, the Battalion’s President.
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Surveys are helpful to determine if there are trends from a core audience or to gauge reaction to new initiatives. There were questions that reinforced results from the 1999-00 season’s survey, such as travel patterns and start times on Sundays, while we noticed some significant changes in other areas, such as the increase in the number of people using BattalionHockey.com as an information source.
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We were also pleased that the survey produced positive results for game-day elements such as in-stand promotions, the Dance and Promotional Team, and Tim Hortons Timbits Challenge and National Anthems.
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The survey resulted in support rates of 91.5 percent for in-stand promotions, 99.0 for the Timbits Challenge, 96.1 for the national anthem program, and 86.5 for the Dance and Promotional Team.
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Do you share your season tickets with another person?
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No 69.6
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Yes 30.4
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Support of Sunday afternoon start times?
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Yes 86.5
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No 13.5
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Awareness of group sales and minor hockey days?
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Yes 82.1
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No 17.9
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Enjoyment of Tim Hortons Timbits Challenge?
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Yes 99.0
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No 1.0
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Enjoyment of Tim Hortons National Anthem program?
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Yes 96.1
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No 3.9
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Enjoyment of Dance and Promotional Team?
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Yes 86.5
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No 13.5
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Enjoy In-stand Promotions?
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Yes 91.5
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No 8.5
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Favourite In-stand Promotion?
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Go Nuts For Donuts 44.2
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T-Shirt Tosses 24.0
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Pizza Pizza 16.6
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National Sports 15.2
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Watch Battalion Road Games on Rogers 10?
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Yes 74.1
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No 25.9
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Awareness of season ticket holders program to receive authentic Battalion warm-up jersey?
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Yes 74.0
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No 26.0
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Awareness of Battalion’s annual charity dinner?
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Yes 86.6
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No 13.4
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Which route driving to the Brampton Centre?
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Steeles West to Kennedy Road 23.8
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Steeles East to Kennedy Road 28.6
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Kennedy Road South through Steeles 21.1
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Derry East to Kennedy Road 5.3
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Derry West to Kennedy Road
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19.4
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Kennedy Road North 1.8
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Satisfied with parking arrangements at the Brampton Centre?
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Yes 72.8
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No 27.2
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Rate the food and beverage facilities at the Brampton Centre?
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Excellent 4.7
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Very Good 13.7
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Good 36.5
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Fair 27.0
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Poor 18.0
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Rate the pricing of food and beverage at the Brampton Centre?
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Excellent 4.7
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Very Good 6.1
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Good 29.7
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Fair 33.0
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Poor 26.4
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Rate the service level of food and beverage at the Brampton Centre?
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Excellent 7.3
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Very Good 10.1
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Good 37.6
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Fair 28.4
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Poor 16.5
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Rate the performance of the Brampton Centre’s ticket takers?
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Excellent 16.1
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Very Good 52.6
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Good 24.6
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Fair 4.7
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Poor 1.9
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Rate the performance of the Brampton Centre’s ushers?
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Excellent 16.5
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Very Good 24.5
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Good 25.9
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Fair 20.8
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Poor 12.3
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Subscribe to Battalion email alert?
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Yes 60.7
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No 39.3
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Visit BattalionHockey.com?
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Yes 78.0
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No 22.0
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How often do you visit BattalionHockey.com?
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Once per day 29.8
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Once per week 38.6
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Once per month 9.9
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Other 21.6
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Rate BattalionHockey.com?
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Excellent 43.1
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Very Good 34.5
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Good 19.0
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Fair 3.4
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Poor 0.0
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Aware of live updates of road games on BattalionHockey.com?
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Yes 84.6
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No 15.4
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Do you follow road games on BattalionHockey.com?
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Yes 56.9
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No 43.1
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How many regular-season home games do you attend?
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Between 1 and 5 1.8
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Between 5 and 10 4.6
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Between 10 and 20 13.8
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Between 20 and 25 10.1
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More than 25 25.7
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All 34 44.0
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Do you attend Battalion road games?
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Yes 51.6
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No 48.4
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