DEPARTMENT: Partnerships
POSITION: Manager, Partnerships
REPORTS TO: Director, Partnerships

LOCATION: Greater Toronto Area, Ontario, Canada
TYPE: Full-Time
START: March 2025

ABOUT THE CANADIAN HOCKEY LEAGUE: The Canadian Hockey League (“CHL”) is the world’s largest development hockey league with 51 teams in Canada and 9 in the United States, participating in the Ontario Hockey League (OHL), Quebec Maritimes Junior Hockey League (QMJHL) and Western Hockey League (WHL). CHL players graduate from high school at a rate higher than the Canadian national average. Annually, more than 9 million fans attend CHL games in the regular season, playoffs, and at national events. The CHL supplies more players to the National Hockey League (NHL) and U SPORTS than any other league.

SUMMARY: The CHL is pleased to announce the opportunity for a Manager of Partnerships. The Manager of Partnerships is primarily responsible for managing the relationship and marketing activations for the CHL’s corporate partners, as assigned, as well as supporting the Partnerships team with special projects. This individual will work as part of an integrated team to fulfill all aspects of their clients’ sponsorship portfolio. This individual will provide superior client service to help partners generate powerful marketing programs at a local, regional and national level. This role will be performed remotely, however, the successful candidate must be available to attend scheduled “in-person” meetings and required organizational, departmental or team activities as needed.

RESPONSIBILITIES:

• Manage all assigned partner relationships; execution of all contract deliverables, including but not limited to: season-long programs, game-day assets, broadcast assets, digital assets, media & programming.
• Manage partner budgets and supplier/vendor relationships.
• Responsible for individual and team projects supporting the department’s marketing and servicing execution plans.
• Develop specific client service plans for each assigned corporate partner account; develop strategic marketing initiatives that support and enhance partner business objectives.
• Develop and customize post-event and year-end summaries for CHL partners.
• Work with other departments to maximize cross-selling opportunities, develop new and existing properties, and share new ideas.
• Attend in-person weekly meetings to review corporate partner fulfillment status, opportunities, new programs, and department goals and objectives.
• Assist with game operations, event management, and hospitality for league and special events.
• Assist with special projects related to corporate partnerships and special events.
• Other duties as assigned by the Director of Partnerships.

EDUCATION AND EXPERIENCE:

• Post-secondary degree / diploma in business administration, marketing, communications, sports management or related field, or equivalent combination of education and experience.
• Minimum of 3 years experience in the sports industry, preferably in the areas of client servicing or marketing.
• Candidates with prior sponsorship fulfillment or marketing-related experience will be strongly considered.

 JOB SPECIFIC SKILLS AND COMPETENCIES:

• Strong understanding of marketing concepts, corporate sponsorship and client service
• Must possess strong written and verbal communication skills in both English and French
• Must be well organized and demonstrate an ability to manage multiple projects with minimal supervision
• Ability to build and foster strong working relationships
• Ability to work well independently, as well as, in a team environment
• Ability to work in a fast-paced work environment with multiple priorities
• Successful candidate will possess a high proficiency with Microsoft 365 and Office programs (Teams, Word, Excel, PowerPoint)

OTHER CONSIDERATIONS:

• Ability to work some nights, weekends, and holidays as needed
• May be required to travel for special events
• Familiarity with graphic design / Illustrator is considered an asset

APPLY:

Qualified candidates should send their cover letter and resume by no later than Friday, February 7, 2025, at 5:00 PM ET via email to [email protected]. Applications will only be accepted via email unless an accommodation is required.

We thank all applicants for their interest; however, only successful applicants will be contacted for an interview.

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Company: Brandon Wheat Kings
Position: Marketing Assistant
Hours of Work: Full-time, Days, evenings & weekend availability
Start: Immediately 

Company Overview: Members of the Western Hockey League (WHL) since joining the league in 1967-68 season, Brandon Wheat Kings is a Canadian junior ice hockey team based in Brandon, Manitoba. Successor to the Brandon Wheat City senior team which participated in the 1904 Stanley Cup challenge, the team known as the Brandon Elks in the 1930s won eight Turnbull Cup Championships and appeared in the Memorial Cup six times in 1979, 1995, 1996, 2010 and 2016. 

Position Description: Reporting to the VP of Business Operations, this role offers an exciting opportunity to contribute to the promotion and growth of one of Manitoba’s most iconic sports teams. The Marketing Assistant will support the execution of marketing initiatives across various platforms, including social media, print marketing, and digital signage. This role also involves assisting with sponsorship recognition efforts, game day marketing, and promotional activities, working closely with the marketing team to enhance fan engagement and promote the Wheat Kings brand. 

Responsibilities: 

• Assist in the creation and scheduling of engaging social media content for platforms such as Facebook, Instagram, Twitter (X), and TikTok. 

• Support the development and distribution of print marketing materials, including game programs, signage, and posters. 

• Update digital signage to ensure timely and accurate content. 

• Collaborate on sponsorship recognition activities, including in-game, signage, and social media mentions. 

• Provide support for game day communications and promotions, including event setup, fan engagement activities, and ensuring smooth execution of in-game marketing initiatives. Digital Lineups as well as Media Kits will be required. 

• Conduct basic research and reporting on marketing trends, analytics, and campaign performance. Training will be provided. 

• Ensure brand consistency across all marketing channels. 

General 

• Work in collaboration with the Business/Hockey divisions and J&G Group centralized services team for day-to-day operations. 

• Contribute to a vibrant and upbeat work environment. 

• Adhere to company, industry and provincial legislation. 

Education/Skill Requirements: 

• Education or experience in marketing, communications, or a related field. 
• Strong written and verbal communication skills. 
• Strong organizational skills is a must. 
• Proficiency with social media platforms and basic understanding of digital marketing tools. 
• Familiarity with graphic design software (e.g., Canva, Adobe Creative Suite) is an asset. 
• Ability to work in a fast-paced, team-oriented environment, including evenings and weekends for game days. 
• A passion for sports and knowledge of hockey is a must. 
• Is accountable and takes responsibility/ownership for feedback on self-performance from customers and management. 

What We Offer: 

• An opportunity to work with a respected WHL organization in a dynamic and supportive team environment. 
• A chance to develop your marketing skills while contributing to the success of the Brandon Wheat Kings. 
• Group benefits package and competitive salary. 

If you are interested in applying for this position, please submit your resume and cover letter no later than December 15, 2024 to: 

Email: [email protected] 

We thank all who apply and advise that only those selected for further consideration will be contacted. Successful applicants will be required to provide proof of licensure, including a clear driving abstract, upon hire, depending on the nature of the position.