HAMILTON BULLDOGS PARTNER WITH BUDWEISER
HAMILTON, ONTARIO –September 1, 2016 – The Ontario Hockey League’s Hamilton Bulldogs, in conjunction with Spectra by Comcast Spectacor, have announced a long-term, exclusive partnership with Budweiser – the number one selling beer in Canada and Hamilton. Spectra by Comcast Spectacor provides venue management services to the Bulldogs’ home arena at FirstOntario Centre, as well as to Hamilton Place.
“We’re thrilled to add Budweiser to our team. We couldn’t have found a better partner for the Bulldogs,” said Bulldogs President Steve Staios. “Bud’s involvement and highly visible presence in the arena, along with their unique and innovative brand activations, will captivate our fans and enhance the home game experience.”
The Bulldogs and Budweiser expect the partnership will elevate the fan experience through Budweiser’s world-class portfolio of premium beers, on-site game-day activations, and the new Budweiser King Club activation zone – a unique onsite destination bar. Budweiser will also increase the Bulldogs reach through in-market activations at a number of local restaurants and bars.
“Canadians love hockey, they love music, and they love Budweiser. We’re very excited that Budweiser is now the official sponsor of the Hamilton Bulldogs and a proud partner of FirstOntario Centre and Hamilton Place,” said Andrew Oosterhuis, Director, Budweiser Canada. Hamilton is a great city with great fans and we look forward to celebrating every Bulldog goal with them, and making every entertainment experience at these landmark venues even more thrilling.”
Budweiser’s partnership with the Hamilton Bulldogs further demonstrates its long-term commitment to growing hockey and celebrating Canadian goals. In celebration of local goals, one lucky fan will be awarded a Budweiser Red Light after the first Hamilton Bulldog’s goal at every home game. Developed in 2013, and specifically for use in Canada, a Budweiser Red Light is now in the hands of over 50,000 Canadians, allowing die-hard hockey fans to never miss a goal.
Hamilton will open its second season in the Ontario Hockey League Friday, September 23 when they visit the Mississauga Steelheads. The Bulldogs’ home opener is slated for Saturday, September 24, with Hamilton taking on the Kingston Frontenacs at the FirstOntario Centre.
FirstOntario Centre and Hamilton Place are regular stops for virtually every major musical and entertainment act in the world. “We are very pleased to align Hamilton’s premier entertainment venues with such an iconic company.” Spectra’s Scott Warren, General Manager of FirstOntario Centre and Hamilton Place, “The partnership with Budweiser will provide our guests with legendary beer brands that will complement the world-class entertainment experience at all of our venues.”
ABOUT THE HAMILTON BULLDOGS
The Hamilton Bulldogs are a major junior hockey team that is currently a member of the Ontario Hockey League. The Bulldogs play their home games out of the FirstOntario Centre in Hamilton, Ontario. First established in 1996 following the relocation of the Cape Breton Oilers the American Hockey League Bulldogs would become the main affiliate of the Edmonton Oilers until 2001. That year local interests were secured to purchase the Quebec Citadels from the Montreal Canadiens and move them to Hamilton. The team was merged with the current Bulldogs forming a joint affiliate with Edmonton and Montreal. The Oilers would relocate in 2003 leaving Montreal as the sole affiliate of the Bulldogs. The team was purchased in 2004 by Burlington businessman Michael Andlauer and would see several years of success including winning the Calder Cup in 2007. The Canadiens would remain the associated with the Bulldogs until 2015 when the team was sold back to Montreal and moved to St. John’s, Newfoundland. Andlauer purchased a majority share of the OHL’s Belleville Bulls and would relocate them to Hamilton in time for the 2015-2016 season.
ABOUT BUDWEISER
Budweiser – the King of Beers – has been brewed since 1876 under the highest quality standards. Brewed in Canada for more than 30 years, Budweiser uses only the finest ingredients without any artificial ingredients, additives or preservatives. Budweiser is distinguished by its clean, crisp, distinctive flavour, the result of a unique beechwood aging process. Budweiser has a long tradition of supporting hockey at all levels, including professional teams in Vancouver, Calgary and Winnipeg in addition to several Canadian junior teams, Coach’s Corner and the annual World Pond Hockey Championships.
ABOUT CORE ENTERTAINMENT
Core Entertainment (CoreEntertainment.ca) is the engine that drives over 400 events to FirstOntario Centre, Hamilton Place and Molson Canadian Studio. Reaching fans across Southwestern Ontario, we have something for everyone whether you enjoy, sports, concerts, family shows or theatre. Core Entertainment is powered by Spectra Venue Management.
ABOUT SPECTRA
Spectra by Comcast Spectacor is the expert in hosting and entertainment, partnering with over 300 clients at 400 global properties to create memorable experiences for millions of visitors every year. Spectra’s expertise is embodied within three main divisions: Venue Management (formerly Global Spectrum), Food Services & Hospitality (formerly Ovations Food Services), and Ticketing & Fan Engagement (formerly Paciolan). Learn more at SpectraExperiences.com. Comcast Spectacor is part of Comcast Corporation, a Fortune 50 media and technology company that operates Comcast Cable and NBCUniversal. Headquartered in Philadelphia, Pa., Comcast Spectacor also owns and operates the National Hockey League’s Philadelphia Flyers and the Wells Fargo Center venue. Visit us at ComcastSpectacor.com, PhiladelphiaFlyers.com and WellsFargoCenterPhilly.com for more information.
For more information on Hamilton Bulldogs 2016-17 season tickets or flex packs call (905) 529-8500 or visit hamiltonbulldogs.com.
