Under Armour Partners with the Quebec Major Junior Hockey League to Host 2011 Hockey Combine
The Quebec Major Junior Hockey League (QMJHL) and Under Armour, Inc. (NYSE:UA) announced today a partnership to join forces in their ongoing mission to make all athletes better. Under Armour, a leader in sports performance apparel, footwear and accessories, and the QMJHL will host draft-eligible elite hockey players through on and off-ice testing to showcase their endurance, reaction times, speed, agility and strength in the 2011 QMJHL Hockey Combine.
The three-day QMJHL Combine event will take place at the Centre d’Excellence Sports Rousseau from April 22nd to the 24th in Broisbriand, Quebec. 80 of the top ranked athletes have been selected by the QMHL to be rigorously tested by Under Armor, and to participate in games and skill development sessions. Key QMJHL scouts will attend to observe these athletes one last time before the 2011 draft.
“Under Armour is an internationally recognized brand for the quality of its products and we are happy to be associated with them.” said Marcel Patenaude QMJHL Executive Vice-President. “This collaboration will be beneficial for our young hopefuls who will have a taste of the rigorous training they will have to go through if they are chosen at the draft next June. This experience will also help them monitor their athletic development.”
“We’re excited to partner with an organization that shares the same core values as the Under Armour team,” said Matt Shearer, VP and GM of Under Armour, Canada. “Partnering with QMJHL allows us the opportunity to reach elite hockey players and help them improve their training both in and out of the rink by introducing these athletes to our Combine experience.”
An Official Supplier to Hockey Canada since 2006, Under Armour has been creating technical performance apparel for athletes since 1996, and is synonymous with hockey base layer apparel. Current NHL stars including Mike Fisher (Predators), Henrik Zetterberg (Red Wings), Tyler Seguin (Bruins), Rick Nash (Blue Jackets), Phil Kessel (Maple Leafs) and Brad Richards (Stars) are all part of the elite roster of Under Armour athletes.
About Under Armour
Under Armour® is a leading developer, marketer, and distributor of branded performance apparel, footwear, and accessories. The brand’s moisture-wicking fabrications are engineered in many different designs and styles for wear in nearly every climate to provide a performance alternative to traditional products. The Company’s products are sold worldwide and worn by athletes at all levels, from youth to professional, on playing fields around the globe. The Under Armour global headquarters is in Baltimore, Maryland, with European headquarters in Amsterdam’s Olympic Stadium, and additional offices in Denver, Hong Kong, Toronto and Guangzhou, China. For further information, please visit the Company’s website at www.underarmour.com.
About QMJHL
The Quebec Major Junior Hockey League’s mission is to develop players for professional hockey while supporting them throughout their academic endeavours in order to mole them into responsible and educated citizens. It must offer high entertainment value within a profitable framework in order to ensure the continued success of its activities. For more information, please visit the league’s website http://en.lhjmq.qc.ca.
