QMJHL and Cordon Bleu Announce Strategic Partnership Showcasing the Cordon Bleu Hungry for Major Junior Hockey Promotion
MONTREAL, Monday, September 27th, 2010– The Quebec Major Junior Hockey League in association with Cordon Bleu-Tomasso are proud to announce the launch of a new marketing partnership for the 2010-11 season. This relationship incudes branding & activation across all 17 Canadian QMJHL Markets, along with integration across the QMJHL online & e-newsletter properties.
As a proud sponsor of the QMJHL, Cordon Bleu is running a truly compelling promotion throughout the 2010-11 season – The Cordon Bleu Hungry for Major Junior Hockey initiative. This has been designed specifically to empower fans and communities to join Cordon Bleu in its quest to support local food banks across Quebec and the Maritimes. At the heart of this partnership, Cordon Bleu will be hosting a series of promotional activation nights across the QMJHL where fans will be challenged and rewarded for taking part in this worthwhile program. Here’s how it works: By simply bringing a canned food item donation to the arena during one of the Cordon Bleu Hungry for Major Junior Hockey nights, fans will have the chance to win exclusive prizes and have the satisfaction of knowing that they’re helping fellow members of their community.
Cordon Bleu – Where tradition meets taste.
Please visit: http://www.cordonbleu.ca/concourslhjmq/fairetapart_en.html for further details
“On behalf of the Quebec Major Junior Hockey League, we are very excited to welcome Cordon Bleu as an Official Partner to our league” said QMJHL Commissioner Gilles Courteau. “As organizations that are both founded on the principles of family and tradition, the QMJHL and Cordon Bleu have been longstanding pillars in communities across Quebec and the Maritimes. We look forward to collaborating with Cordon Bleu to build this partnership via the Hungry for Major Junior Hockey Program and other exciting program extensions throughout the 2010-11 season,”
“The Cordon-Bleu QMJHL Partnership is our way of aligning our brands with families and communities in a meaningful way across Quebec and the Maritimes.” says the company. “The grassroots nature of the QMJHL provides us with an outstanding platform for executing retail-based promotions. Where we look to engage and empower consumers to join us in our tireless support local food banks while providing hockey fans with the chance to win exclusive experiences and prizes.”
Cordon Bleu becomes the Official Prepared Meal & Sauce of the QMJHL. Look for Cordon Bleu presence in QMJHL arenas throughout the 2010-11 season!
About Cordon Bleu – Tomasso
Cordon Bleu-Tomasso is a $130M North American frozen and canned food manufacturer and distributor, with offices in Canada and the United States, servicing major food retailers in Canada, the United States and Mexico. The company manufactures both branded and private label products. For more information please go to www.cordonbleu-tomasso.com
About the Quebec Major Junior Hockey League
The Quebec Major Junior Hockey League is one of three leagues that make up the Canadian Hockey League. It is comprised of 18 teams in four Canadian Provinces and one American State, split into three divisions. Last season, over 2.5 million fans attended QMJHL games.
About CCMC
CCMC is one of North America’s leading sports and entertainment multi-media marketers, with extensive business ventures in publishing, radio, television broadcast sales and production, event production, management and sponsorship sales, website design and maintenance. CCMC’s properties include the Canadian Hockey League & SCOREGolf, along with being the official publisher for both the National Hockey League and the Canadian Football League.
