OLD DUTCH FOODS AND THE CHL ANNOUNCE NEW AGREEMENT
TORONTO, Friday, November 14, 2008 – The Canadian Hockey League today announced its new corporate partnership with Old Dutch Foods. The two year agreement will also see Old Dutch Foods become a partner with the three regional leagues of the CHL; the Western Hockey League, Ontario Hockey League and Quebec Major Junior Hockey League.
A proud Canadian company, since 1954 Old Dutch Foods have been an innovator in the snack industry. With an emphasis on quality and trust, Old Dutch Foods have grown from a little chip company in Winnipeg, Manitoba to an industry leader that services all of Canada with premium quality snack foods.
"On behalf of the Canadian Hockey League, we are very pleased to announce our new relationship with Old Dutch Foods," said CHL President David Branch. "It is always exciting to partner with a proven leader, especially one as progressive & innovative as Old Dutch Foods."
"We are very excited about this great new partnership with the Canadian Hockey League. This partnership allows Old Dutch Foods to extend our community support on a National level and helps to entrench Old Dutch Foods in 60 communities across Canada," said Scott Kelemen, National Director of Marketing for Old Dutch Foods.
<b>About the Canadian Hockey League</b>
The Canadian Hockey League is the world’s largest development hockey league with 60 teams in nine Canadian provinces and five American states. The CHL is made up of the Ontario Hockey League, Quebec Major Junior Hockey League and Western Hockey League. Last season, more than nine million fans attended CHL games in the regular season, playoffs and at the MasterCard Memorial Cup. The CHL supplies more players to the National Hockey League than any other league. More than 500 graduates attend Canadian Universities on scholarships from CHL teams.
<b>About Old Dutch</b>
Old Dutch first started in Winnipeg, Manitoba in 1954 as a small potato chip company before achieving great success over the years with staple products such as the twin-pack box of potato chips, and its long list of flavours. Retailers and consumers have come to know Old Dutch for its variety of snack food products and identify the windmill logo as a seal of quality that they can trust. Old Dutch acquired Humpty Dumpty Snack Foods in 2006 and today has national distribution of the premium Old Dutch Potato, Dutch Crunch Kettle, Restaurante Tortilla, and Arriba Tortilla Chips, as well as Chip Dips, Salsas, and Meat Snacks.
Old Dutch has promoted active lifestyles for over 50 years through grass-root sponsorships of active community projects. Old Dutch sponsorships have ranged from NHL hockey and CFL football teams to minor sports, dance, charitable events, marathons and other activities.
<b>About CCMC</b>
CCMC is one of North America's leading sports and entertainment multi-media marketers, with extensive business ventures in publishing, radio, television broadcast sales and production, event production, management and sponsorship sales, website design and maintenance. CCMC’s properties include the Canadian Hockey League, ScoreGolf, Campus, and Shotrock Curling and are the official publishers for both the National Hockey League and the Canadian Football League.
