Why advertise in Guelph’s five community arenas?
Every ‘arena parent’ knows the story… work all day… rush to feed your children after school, then it’s off to their ‘second home’ – the local arena for hours of sports.
For companies like yours, traditional advertising might be missing the mark with huge market segments within our community as busy women, active men and young athletes spend more and more time in their ‘second home’ throughout the year.
ARENA FAMILIES – WHO ARE YOU REACHING WITH ARENA ADVERTISING? (From STATSCAN)
7%
On an average day, about 7% of parents of 5 to 14-year-olds are involved in some form of sports activity with their children, whether it be participating in sports, coaching or attending a professional or amateur sporting event as a spectator. They spent an average of 2.5 hours doing these sports-related activities with their children.
57%
Parents themselves are involved in many sports-related activities. In total, 57% of parents are involved in some way with sports as participants, spectators, coaches, referees, sports administrators, organizers or members of sports organizations.
46%
According to the 2005 GSS, nearly half of parents (46%) watch amateur sporting events. They are often spectators of their own children’s games.
26%
About one-quarter (26%) of parents regularly played sports themselves. Some parents were involved as coaches (8%), referees (2%) or sports administrators (11%), but fathers were twice as likely as mothers to be in these roles, at 20% versus 11%.
62%
If parents are involved, even just as spectators of amateur sports: children’s participation rates more than doubled (62%).
69%
Of those parents who play sports themselves, about half also watch amateur sports. Over two-thirds of children (69%) of
these parents also play sports.
