Storm Introduces Presenting Sponsor
The Guelph Storm announced today that Skyline will be the exclusive presenting sponsor of their 2009-10 season.
“The Guelph Storm proudly presented by Skyline” marks the first time in team history that the franchise has been presented by a sponsor for the regular season and the playoffs.
“We are pleased to have Skyline as the proud presenting sponsor of the Guelph Storm,” said Storm Director of Business Operations Matt Newby. “Skyline is a local company with real estate across Canada that has never forgotten its roots and where it all began. From the first time we sat down with Skyline to discuss a partnership, it was clear that we shared the same passion for this great city.”
As presenting sponsor, Skyline will be included in a number of marketing initiatives. For the first time ever, Storm players will hit the ice with a local sponsor’s logo proudly displayed on their backs as each player will don a Skyline branded warm-up jersey throughout the season.
Throughout the season, fans will have the chance to bid on their favorite player’s warm-up jersey as they will be auctioned off on-line and via live silent auctions with all proceeds being donated to local charities. Skyline will also be providing tickets to area youth who otherwise might not have an opportunity to attend a game and will be partnering with the Storm on a series of sponsor posters and premium giveaways to help foster other school and community-based programs.
Skyline will also be recognized as the presenting sponsor with mentions/logos on all radio and print ads; logo placement on Storm game tickets and pocket schedules; in-arena advertising and visibility on the GuelphStorm.com web site.
“We grew up in this city, we played and still play hockey in the very arenas that these young players practice in, hockey is in our blood and most importantly, this is our hometown” says Jason Castellan, CEO of Skyline. “We started in the real estate investing business almost 20 years ago, owning and maintaining student rental properties in Guelph and it just grew from there. This is where it all began and we are really excited to be partnering with the Storm so we can give back to the community that gave so much to us”.
“This partnership will definitely go beyond a simple promotional platform,” continued Newby. “Skyline will be an active participant in several community programs and a major partner in many new initiatives that will benefit our fans and this city. We believe this type of broad-based, community-driven partnership is the only way to make the presenting sponsorship deal work for the team, for Skyline and, most importantly, for the fans.”
The Guelph Storm kick-off the 2009-10 pre-season at The Sleeman Centre on Friday, September 18th at 7:30 p.m. vs. the Saginaw Spirit.
About Skyline:
Based in Guelph, Ontario, Skyline is the asset manager for Skyline Apartment REIT, a private real estate investment trust focused on acquiring and managing apartment buildings and commercial space in diverse communities and niche markets across Canada. Driven by a desire to be the very best at pursuing steady, calculated, real estate growth grounded in fundamentally sound properties, Skyline takes pride in its ability to continually identify accretive real estate investment opportunities to complement its growing REIT portfolio.
Skyline’s current portfolio is valued at nearly $500 million, it holds 86 properties spread out across four Canadian provinces and is made up of 5,574 residential units and 780,000 square feet of commercial space. Skyline’s roots in Guelph are solid and grounded in over 20 years of community involvement and charitable efforts aimed at re-investing in their own backyard. Further to this, Skyline currently owns 10 properties, made up of both residential and commercial space, in the city of Guelph. For more information, please visit skylineonline.ca
For further information, please contact:
Marissa Morettin
Skyline
(519) 826-0439
