New Ticketing System
Centre 200 modernizes ticketing with new partnership with Ticketmaster
SYDNEY, NS – With an event-filled year ahead at Centre 200, a new agreement with Ticketmaster will help get patrons back in their seats for sports and entertainment.
Centre 200 has entered into an agreement with Ticketmaster to provide ticketing service for the venue. Ticketmaster was the successful bidder on a request for proposals issued late last year.
The three-year agreement that has an option to be extended for an additional two years should both parties agree.
“This agreement gives us access to the expertise of the largest ticketing company in the world,” said CBRM Facilities Manager Paul MacDonald. “Our customers will see better and easier access to online purchasing, online transfer of tickets and greater flexibility when it comes purchasing and paying for tickets.”
Ticketmaster is owned by Live Nation, a global live entertainment company. MacDonald says their ticketing solutions help venues and event operators make the event-going experience easier for customers.
With Ticketmaster’s digital ticket technology, customers have contactless entry, mobile box office support, instant transfer when sending a ticket to a friend or selling it to another fan, as well as anti-counterfeiting features, which eliminate ticket fraud by using an encrypted barcode that refreshes automatically every few seconds.
The first rollout of the new ticketing system will be for Cape Breton Eagles tickets for the upcoming season. Tickets are expected to go on sale sometime in mid- July.
“Our Hockey Club has been working extremely hard for the last 5 months learning the platform, and we are excited about the new opportunities that this system gives us – it’s certainly the gold standard of ticketing software. It’s going to allow us to offer more flexible packaging, promotions, ease of navigation, and allow fans more ticketing freedom” says Eagles GM of Business; Courtney Schriver-Richard. “We would like our season seat holders to know that we will be providing endless support as we transition through this process. Taylor Collingwood, our Manager of Ticket Sales, along with the rest of our team will provide hands on support for anyone who needs it. We look forward to sharing more information as soon as it comes available.”
