CHL and Boston Pizza Announce New Gift Card Program
Toronto, ON – The Canadian Hockey League, in association with Boston Pizza, today announced an extension of their national partnership with the launch of a new national gift card initiative in support of CHL Education Programs.
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The new program will feature Boston Pizza gift cards that have been specially designed for each of the 60 CHL member clubs. Individual team gift cards are available for purchase online at the Boston Pizza website and can be redeemed at any of the almost 400 Boston Pizza and Boston’s the Gourmet Pizza restaurants in Canada and the United States. When fans purchase a gift card featuring their favourite CHL club logo, 5% of the purchase amount will be donated by Boston Pizza towards that CHL team’s Education Program.
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“The CHL is very excited about this expanded partnership with Boston Pizza and for their commitment to the CHL Education Program through the new CHL Gift Card initiative” said CHL President David Branch. “This year the CHL collectively contributed a record $4.45 million towards 1,040 Academic Scholarships allowing our student athletes to pursue their goals on the ice and in the classroom.”
Boston Pizza has been a proud CHL partner since 2006 with involvement in all major events including the SUBWAY Super Series, the Home Hardware CHL/NHL Top Prospects Game, and the MasterCard Memorial Cup. Boston Pizza is also very active in supporting local clubs arenas and markets across the country.
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“We are excited about the launch of this new national gift card program” said Ryan Ashton, Manager of Digital Marketing & Sponsorships for Boston Pizza. “We are proud of our relationship with the CHL and we look forward to joining CHL fans across the country in support of academic scholarships for their favourite players.”
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Boston Pizza Gift Cards specially designed for all 60 CHL clubs are available online at http://www.bostonpizza.com/en/giftcards.
More information on this new program can also be found at www.bostonpizza.com.
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About the Canadian Hockey League:
The Canadian Hockey League is the world’s largest development hockey league with 60 teams in nine Canadian provinces and five American states. The CHL is made up of the Ontario Hockey League, Quebec Major Junior Hockey League and Western Hockey League. Last season, more than nine million fans attended CHL games in the regular season, playoffs and at the MasterCard Memorial Cup. The CHL supplies more players to the National Hockey League than any other league. Last season 527 graduates attended Canadian Universities on scholarships from CHL teams.
About Boston Pizza:
Boston Pizza International Inc. is Canada’s No. 1 casual dining brand with more than 325 restaurants in Canada and system-wide sales of $831 million in 2008. Boston Pizza serves more than 40 million guests annually. The company has been recognized as one of Canada’s 50 Best Managed Companies every year since 1993 and was named one of Canada’s 10 Most Admired Corporate Cultures by Waterstone Human Capital for 2007 and 2008. Boston Pizza International Inc. is headquartered in Richmond, B.C. and has regional offices in Mississauga, Ontario and Laval, Quebec. For more information visit www.bostonpizza.com.
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About CCMC:
CCMC is one of North America’s leading sports and entertainment multi-media marketers, with extensive business ventures in publishing, radio, television broadcast sales and production, event production, management and sponsorship sales, website design and maintenance. CCMC’s properties include the Canadian Hockey League, ScoreGolf, Campus, and Shotrock Curling and are the official publishers for both the National Hockey League and the Canadian Football League.
