Raiders named finalist for WHL Business of the Year
The 2025–26 season has been a record-setting year for the Raiders organization. Our team raised more funds and contributed more hours to community engagement than ever before, significantly enhanced all digital platforms and partnerships, and remained a proactive and collaborative partner with both WHL teams and league representatives. These achievements were accomplished while also ranking among league leaders in attendance growth throughout the regular season.
As a community-owned organization, the Raiders are deeply committed to building meaningful and lasting relationships within Prince Albert. We continue to engage with local groups, schools, and organizations to strengthen our presence and impact. Our longstanding partnership with Prince Albert Minor Hockey includes naming rights sponsorship of the U7 division and support of the Jr. Raider Spring Hockey Program. This spring, we are proud to expand that relationship by becoming the premier partner of the U18 Female AAA program, reinforcing our commitment to the continued growth of women’s and girls’ hockey locally and across the WHL region.
Community impact remains central to our organization. Through game-day promotions and fundraising initiatives, the Raiders contributed $85,000 to charitable organizations and community groups this season, including $12,000 to Rose Garden Hospice, $5,000 to the Firehouse Foundation, $8,500 to the Salvation Army, $40,000 to sports teams and community clubs through in-game activations, and $20,000 to Prince Albert Minor Hockey.
Digital growth was also a major priority this season, resulting in substantial gains across all platforms. In collaboration with the CHL office, we enhanced both our app presence and website performance.
- The Raiders rank 2nd in the WHL in CHL app screen views and lead the league in both Marketing Card Views and Content Views, with 1.1 million marketing card views accounting for over one-third of all views across WHL teams.
- Our commitment to promoting Victory+ has positioned the Raiders among league leaders in unique viewers, watch time, and engagement in initiatives such as the Battle of the Rinks campaign.
- Website performance saw significant year-over-year growth, with users increasing by 50.5%, page views by 25.9%, and sessions by 50.0%.
Across social media, the Raiders continue to produce consistent, engaging, and high-performing content. Despite operating in one of the WHL’s smaller markets, our presence across X, Facebook, and Instagram consistently exceeds expectations, while our TikTok account ranks third in total followers league-wide.
