Shawinigan, QC – What better occasion than the 2012 MasterCard Memorial Cup for Post Foods Canada Inc. to announce that it is proud to sponsor the Canadian Hockey League, creating new partnerships with the Western Hockey League (WHL), the Ontario Hockey League (OHL), and the Quebec Major Junior Hockey League (QMJHL), and making Shreddies the Official cereal of the CHL.
“Shreddies, as an iconic Canadian brand, is the perfect match to be the official cereal of the CHL”, said Margaret Hastings, Post Foods. “Teaming up with the WHL, OHL and QMJHL is an important part of Shreddies commitment to our communities. Shreddies families are passionate about their CHL hockey teams and so are we. We are looking forward to an exciting season next year.”
“On behalf of the Canadian Hockey League we are proud to team up with a brand like Shreddies who has such a longstanding history in Canadian households,” said CHL President David Branch. “Shreddies’ commitment to communities is a value shared by the CHL and our member teams and we look forward to launching exciting new programs through this partnership next season.”
About Post Foods Canada Inc.
Post Foods Canada Inc. is the manufacturer of iconic ready-to-eat cereal brands including Shreddies, Shredded Wheat, Great Grains, Honey Bunches of Oats, Honeycomb, Sugar Crisp, Alpha-Bits and other great tasting cereals. For more information, please visit www.postfoods.ca.