Guelph Storm announce Mr. Lube + Tires as Official Jersey Patch Partner
The Guelph Storm are proud to announce that Mr. Lube + Tires is the team’s official jersey patch sponsor for the 2024/2025 regular season.
This year, the Ontario Hockey League approved a new sponsorship for all member teams to include a partner on the left chest of the player uniforms. As part of the partnership, Mr. Lube + Tires will have brand marks featured on Storm home and away jerseys, beginning Thursday, September 27th when the Storm opens the regular season against the Owen Sound Attack.
“When a Guelph Storm player dons our jersey, he represents our city, our region, and a brand that we have worked hard to build since 1991. With this deep connection, it was important that this partnership linked us with a company that shared our strong community ideals and our drive for success,” said Matt Newby, Vice President of Business Operations for the Storm. “We are proud to partner with Mr. Lube + Tires – adding their logo that represents nearly 50 years of growth across Canada – to our game jerseys beginning with the 2024-25 season.”
Since the company’s early days in 1976, Mr. Lube + Tires is now Canada’s leading oil change provider with 180 locations across the country to date. They believe in using only top-quality warranty-approved products to service vehicles nationwide.
“Mr Lube + Tires is very proud to support the Guelph Storm and wish the team best of luck on the way to the Memorial Cup this year!”, said President JMJS Holdings Jon Sobol.
In addition to serving as the Guelph Storm’s jersey patch partner, Mr. Lube’s + Tires branding currently appears throughout the Sleeman Centre with in-game advertisements on the 700-foot LED ring, video board, as well as social media partnerships. Mr. Lube + Tires will continue to have a significant branding presence at the Sleeman Centre and across Guelph Storm’s social media platforms.
The Mr. Lube + Tires logo will be on display on Friday, September 27th as the Storm host the Owen Sound Attack for the 2024 Home Opener. Purchase your ticket to the home opener here or at the Storm box office by calling 519-837-9690 or in person at 50 Woolwich Street.
Find out more about Mr. Lube + Tires at https://www.mrlube.com/en.
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The 2024-2025 Season is proudly presented by Mark Wilson’s Better Used Cars.
