Niagara IceDogs Announce Partnership with Performance Auto Group
NIAGARA, ON – The Niagara IceDogs are thrilled to announce their partnership with Performance Auto Group!
As organizations deeply rooted in the Niagara region, both the Niagara IceDogs and Performance Auto Group share a commitment to passion, teamwork, and dedication. This partnership reinforces the Niagara IceDogs’ commitment to excellence. Through this collaboration, the Niagara IceDogs are looking forward to further engaging with fans, supporting our athletes, and driving the passion of Dog Country all season long!
“Performance Auto Group is proud to be the Official Automotive Sponsor of the Niagara IceDogs for the remainder of this season, in addition to the 2025-2026 season,” said Glen Alizadeh, president of Performance Auto Group. “As a dedicated supporter of our local communities, we recognize the passion, commitment, and teamwork that drive both our organizations. This partnership embodies our shared values of delivering exceptional experiences and giving back to the communities we serve.”
As part of this partnership, Performance Auto Group will be recognized as the club’s Official Automotive Partner. Niagara IceDogs hockey, driven by Performance Auto Group, will enhance the game-day experience, introduce new community initiatives – such as the minor hockey Captain’s Clinics and nutritional community support programming – and create unique experiences and special events that bring Dog Country together.
Mike Overholt, regional manager of Performance Auto Group, added, “We’re thrilled to support a team that inspires fans across Niagara and beyond. The Niagara IceDogs’ dedication to excellence and their deep connection to the community align perfectly with our values, and we look forward to a successful partnership.”
“Michele and I are very excited to partner with Performance Auto Group!” added Darren DeDobbelaer, governor of the Niagara IceDogs. “As we are committed to Niagara, it’s fantastic to partner with an organization that shares that same vision and commitment to the region that we do.”
Stay tuned for exclusive contests, game-day experiences, and more. Let’s work together and fuel the passion in Dog Country!
For more information, please contact:
Erik Lomax
Manager, Media & Communications
Niagara IceDogs Hockey Club
(905) 687-3641 (Ext 225)
Mike Overholt
Regional Manager – Niagara
Performance Auto Group
(905) 685-3838 x9005
