CHL Announces Partnership with SendtoNews
Friday December 11, 2015
Toronto, ON – The Canadian Hockey League today announced a new partnership with digital sports video agency SendtoNews providing extensive CHL video coverage to media outlets and fans across North America.
For the remainder of the 2015-16 CHL regular season and playoffs through the 2017-18 campaign, SendtoNews will be distributing nightly game highlights for all 60 CHL member teams of the Western Hockey League, Ontario Hockey League, and Quebec Major Junior Hockey League through its News Partnership Network™ so that fans can access content via their favourite news and hockey websites. Additional video content including weekly highlight packages, special features, and coverage of national events such as the CHL Canada-Russia Series, BMO CHL/NHL Top Prospects Game, and MasterCard Memorial Cup will also be shared through this platform.
“The CHL is committed to expanding digital and video initiatives for our fans to have greater access to highlights and content from around the CHL on a variety of online news platforms,” said Paul Krotz, CHL Director of Communications. “SendtoNews provides the CHL with the opportunity to immediately share our video content with a wide variety of news sources connecting avid and casual CHL fans across Canada and the United States with exciting CHL action.”
“SendtoNews is pleased to add the CHL to our hockey content portfolio and immediately begin distributing nightly game highlights and other exciting content to our partners across Canada and the U.S.,” said Biagio DeCesare, SendtoNews Content Analyst. “The CHL graduates more NHL players than any other hockey league in the world and has teams in some of our oldest grassroots markets. With the inclusion of the CHL we now have one of the broadest offerings of hockey content in the world, including the top-3 developmental leagues for the National Hockey League, that are made available to fans through both digital and broadcast avenues.”
The following exclusive content will be immediately available for distribution and monetization by SendtoNews and its publishing partners:
● More than 2,000 game highlight packages during the full 2015/16 season – regular season and playoffs
● Pre and post-game videos from the BMO CHL/NHL Top Prospects Game
● Pre game, post-game and interviews from the MasterCard Memorial Cup
SendtoNews will be making this exciting CHL content available to our publishing partners as soon as it is produced. For example, we anticipate our publishers receiving highlights for your local team no later than 2 hours after the end of each game. Please call toll free 855.590.1991 or email [email protected] to get started, as content is already available.
SendtoNews distributes and monetizes its digital video content via an extensive network of broadcasters, “newspaper.coms” and pure digital publishers across North America and Europe. The company is an exclusive or semi-exclusive content rights holder for over 75 sports leagues on four continents, including top tier sporting organizations such as Major League Baseball, NASCAR and PGA Tour.
Its broadcast and publishing partners represent more than 1,100 television, radio, print and online news outlets. SendtoNews’ sports video content is both VAST and VPAID compliant and the architecture of its video player technologies addresses the ever growing market concern around viewability fraud.
For content distribution inquiries, please contact [email protected], visit SendtoNews.com, follow us @sendtonews or call toll free 855.590.1991.
About the Canadian Hockey League:
The Canadian Hockey League is the world’s largest development hockey league with 52 Canadian and eight American teams participating in the Ontario Hockey League, Quebec Major Junior Hockey League and Western Hockey League. CHL players graduate from high school at a rate higher than the Canadian national average. More than nine million fans annually attend CHL games during the regular season, playoffs and at the MasterCard Memorial Cup. The CHL is the number one supplier of talent to the National Hockey League (NHL) and Canadian University Sport (CIS).